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Massimo Zanetti Beverage History

Four Generations of Global Coffee Influence and Tradition.

With a corporate headquarters and roasting plant in Suffolk, Virginia, four distribution hubs across the country, a national delivery network, and a coffee plantation in Hawaii, Massimo Zanetti Beverage USA’s tradition of excellence extends from the Atlantic to the Pacific Oceans. But our story begins in Treviso, Italy, just off the Adriatic Sea.

It was there, 35 years ago, that Massimo Zanetti decided to follow in his father’s and grandfather’s footsteps as a purveyor of green coffee. But Mr. Zanetti soon took that tradition beyond its roots, building on his family’s legacy to include the roasting, production, and global distribution of coffee.

Man in Coffee Field
Drying and Processing Coffee
Roasting Coffee

In its early days, the company roasted and sold just one ton of coffee annually. Since then, we have expanded our operations to include strategic alliances with coffee farms located in Costa Rica, Brazil and our own farm in Kauai, Hawaii. Our coffees are processed in partnerships with mills in Brazil, Costa Rica and Honduras, as well as a green-coffee trading company in Switzerland. We operate roasting plants throughout the world with a distribution network of subsidiaries and authorized dealers in over 100 countries, manufacture professional bar equipment and espresso machines under the La San Marco name, and own more than 300 Segafredo Zanetti Espresso Cafés across the globe. This guarantees a continuous flow of quality coffee from the plant to the cup.

Today, Massimo Zanetti Beverage sells 120,000 tons of coffee each year through 20 international consumer brands, making it one of the world’s largest coffee groups.

The Massimo Zanetti Beverage Commitment | It’s All About the Coffee

How do you become a world leader? With a single-minded focus. Massimo Zanetti Beverage is a fully vertically integrated company, dedicated solely to delivering the very best cup of coffee on earth. The only thing we do is coffee – from planting and harvesting the coffee cherries on our farms to roasting, manufacturing, and distributing it to coffee lovers around the world. In fact, you’ll find our brands in coffee cups on every continent.

Drinking a Cup of Coffee